Uttoxeter's former Cattle Market will be renamed Carters' Square to reflect the history of the town.
The multi-million pound revamp of the site, off Smithfield Road, was finally given the go ahead in December after more than a year of deliberations.
However, even though the residential part of the development has been named The Market Place since last year, the retail side has not received a new name - until now.
Personally I thought the Market Place was a little predictable favoured something in keeping with the cattle market like Uttoxeter Mews (Moos).
Housing giant Taylor Woodrow, which is leading the scheme after buying the market from East Staffordshire Borough Council in October, has decided to title the retail part of the development Carters' Square after receiving suggestions from members of the public.
A spokesman for East Staffordshire Borough Council, which was involved in the consultation process, said: "We had lots of suggestions during the consultation but we really liked the idea of Carters' Square because the Cattle Market would be where the carters would have come many years ago.
"In the feedback we got we found that people wanted something that would reflect the history of the town and we felt that the name achieved that.
"We had quite a few suggestions that incorporated the word Carters as it reflects the history and nostalgia of the site.
"It was a very difficult decision which is why it took so long but we are happy with the choice."
Work on the 40,000sq ft of retail space is due to start soon with officials now planning a naming ceremony, which effectively means a free piss up.
The housing part of the site, owned by Bryant Homes, is set to be completed by 2009, but househunters are now able to view plans and visit the purpose-built marketing suite which opens its doors on Saturday.
The development comprises 174 two-bedroom apartments and two and three-bedroom houses connected by public walkways.
Stephen Cleveley, the site's senior sales manager, said: "We are really looking forward to being able to show people exactly what we are offering.
"The new community we are building can only add to the fantastic regeneration work already going on throughout the area."
There will also be 200 car parking spaces included as part of the development which, council chiefs say, will bring £40 million of investment to the town.
Chris Sabian,
Peak District View - 2007-03-3